The Ideal Alternative: How Seat Leasing Benefits BPO Call Centers

The Ideal Alternative: How Seat Leasing Benefits BPO Call Centers

The Ideal Alternative: How Seat Leasing Benefits BPO Call Centers

The Ideal Alternative: How Seat Leasing Benefits BPO Call Centers

Today, the BPO (Business Process Outsourcing) sector is among the fastest-growing and most successful industries in the country, and it is said to be the powerful force that drives the Philippine economy. The BPO industry has contributed largely to employment generation, export growth, the rise of telecommunication businesses, and even real estate developments.

And as call centers expand nationwide, there is even greater demand for commercial infrastructures such as offices and multifunctional workspaces.

You are probably wondering why Seat Leasing has dominated the local and international BPO sector for many years. 

This arrangement is favorable among call center companies as it offers various innovative business and office space solutions that are both cost-effective and functional. Typically, it comes complete with fully furnished offices equipped with workstations, computers, maintenance, admin & IT support, even outsourcing services, and the list goes on. These long-standing requirements that a traditional working environment could not offer are now made more flexible and affordable with seat leasing. 

Now, what makes Seat leasing beneficial for BPO Call Centers? 

BENEFITS

Cost-Effectiveness

Many businesses often have a hard time setting up an office because of the upfront capital needed for construction, furnishing, IT Equipment, and many other operational expenses. When companies lease or purchase an office, receiving separate monthly bills for utilities, electricity, and water apart from the actual rental payment can make it even more inconvenient. Not only that, registering a business takes time and presents a huge amount of paperwork. 

Seat leasing serves a great alternative for all types of businesses and sizes, whether it’s a startup BPO that has a limited budget in building their own office or an established call center company that cannot afford to wait several months for a business expansion. Seat providers usually offer fully furnished workspaces saving them from the need to buy their own equipment. Moreover, they have the freedom to lease only the number of seats for as long as they need and start their operations immediately without worrying about the amenities.

Flexibility

Seat Leasing offers customizable lease agreements that are entirely based on clients’ specific needs and personal preferences. From specifying the length of commitment, identifying working hours, designing office layout, and choosing which services to procure, all these requirements are possible with leasing seats than renting a traditional space.

Even more so, BPO call center companies can maximize their business efficiency and productivity as most seat leasing providers operate 24 hours a day and are often accessible during weekends, even holidays. With this type of arrangement, they can worry less about expanding their business as scalability is one of seat leasing’s core offerings. 

Variety of Workspaces

It does not end with flexible lease term agreements and plug-and-play offices. Seat leasing deals offer not only the workstations, partitions, and basic equipment a call center agent needs but also a wide array of amenities ranging from shared desks, enclosed offices, conference rooms, business lounges, and conventional areas where agents can work according to their needs. 

Complete Package

Most BPO call center companies benefit from seat leasing because it offers all-inclusive and ready-to-use deals obliterating the inconvenience and lengthy process of establishing an office of their own. From fully functioning offices equipped with high-end PCs, reliable internet connection, call center software, and VoIP solutions to well-ventilated workspaces, clients can start their operations smoothly. This setup also allows the team to work uninterrupted and achieve maximum productivity.

Moreover, call center work can sometimes be tiresome but granting companies with quality workspace design, top-notch furnishings, and a variety of spaces can lead to a more productive atmosphere. Seat leasing has become a global trend because most providers invest in the overall health and well-being of its members through the kind of working environment they offer. 

Those days of spending too much time and money to put up an office are long gone. Today, seat leasing is considered as a viable option for every business and, most importantly, for BPO call center companies who require versatility over luxury. With readily available furnished workspaces and cost-efficient rates, they can focus more on the core processes of their business and alot their time in the improvement of their operations at ease, knowing that everything is running according to plan. 

Conclusively, seat leasing does not simply serve as an ideal alternative to traditional office spaces, it also opens doors for startups to thrive and launch their business amidst a highly-competitive market. 

If you want to learn more about seat leasing services, get in touch with us today!

Sustainable Office Set-up Solutions Through Seat Leasing

Sustainable Office Set-up Solutions Through Seat Leasing

There seems to be a continuous rise of call centers and BPOs in the main cities of the Philippines like Manila, Makati, Cebu, and Davao. And because of this, organizations and businesses are showing more leniency towards outsourcing and seat leasing deals. Local and even foreign enterprises have given great feedback to these types of office space solutions, to the extent that some may say that it makes more sense than building your very own facility.

You, yourself may probably be thinking of jumping on the trend. But before doing so, here are some important basics on seat leasing.

Origin

As of writing, there is no record of when, where and how the trend actually started. With the increasing number of providers, many may claim that they are the ones who pioneered it when in reality, none of us actually knows.

It could be because of the need of businesses from the United States to survive and grow during the recession of their economy. It can even be because of opportunities entrepreneurs saw in countries like India and the Philippines.

Though one thing is for sure, seat leasing is continuously helping the economy prosper

Types of Seat Leasing

There are two types of seat leasing – Warm Seats and Cold Seats. The better you understand the differences between them, the more likely you are to make the most out of the deal you are about to make.

Warm Seats are usually an all-in-one package with agents and employees that will help you with your operations. These group of individuals work for you but instead of directly reporting to you, they are managed by an offshore lead. All the while, Cold Seats would usually offer office space and infrastructure.

2 Types of Seat Leasing: Warm Seats and Cold Seats

Premium Equipment and Maintenance

Aside from office spaces, seat leasing also comes with high-end PC’s fit for your needs and well-ventilated function rooms for the convenience of your staff. Moreover, seat leasing providers take care of maintenance including technical support and troubleshooting errors in units.

And with the Philippines considered as one of the most technically wired country in Asia Pacific, your organization can compete with other countries in terms of technological advancement in information and communication.

Focus

With the convenience offered by seat leasing, you are given more time to focus on business operations and shaping future plans and strategies for your business. This sustainable office set-up saves you the time of procuring legal requirements needed for office construction.

Savings

Seat leasing offers business solutions at a very affordable price. Instead of acquiring a new infrastructure, you can rent the needed seats for your operation – setting aside your funding for more essential aspects of the business. In addition to this, there is no long-term commitment required. You can specify how long you intend to stay.

Operation at any time

Most seat leasing providers operate 24 hours a day, 5-7 days a week – giving you the opportunity to scale your business operations in order to maximize business efficiency.

Now that we’ve tackled the very basics of seat leasing services, let’s talk  about why seat leasing may just be the best decision your company will ever make.

The Philippines Ranked as Third Happiest Country in the World

The Philippines Ranked as Third Happiest Country in the World

It is a well-known fact that the Filipino people, together with its beloved homeland, went through several bleak circumstances the past year. With the rampant war on drugs and the various political disputes that they have witnessed firsthand, one would assume that these individuals would be pessimistic about the coming year.

Yet it seems that this is not the case at all.

According to the Gallup’s annual global End of Year Survey, the Philippines ranked third as the happiest country in the world following Fiji and Columbia – a completely stark contrast to the results of the 2017 World Happiness Report wherein the Philippines found itself all the way down to the 72nd place.

Orchestrating an opinion poll amongst 55 countries, the aforementioned research covered the overall optimism of the participating countries for the coming 2018. The Philippines garnered a net rate of +84 in the study’s happiness index and a net rate of +40 in its hope index, classifying it as the 9th optimistic country in the world.

Presidential Communications Secretary Martin Andanar said in a conference last Wednesday, January 3rd that the current administration would see to it that the Filipino people’s happiness will have a strong foundation by ensuring improvement of the economy and of the government as well.

Economic Optimism, Hope, and Happiness

Going further, the study reported a decline in economic optimism over the last months. Results showed that though 28% of the world now possess a confident outlook towards the year 2017, economic pessimism remain to be 2 points higher. A downward trend has been observed since the end of 2015 down to the end of 2017.

As for hope, a bit less than 40% of the surveyed population believe that 2018 will surely be better than 2017 – 13 points down compared to last 2016. An alarming 23% expect an even worse year and 32% believe that things will remain to be the same as 2017.

Lastly, over two-thirds or 59% of the participating communities claim that they are happy – almost 10 points lower in contrast to twelve months ago. And though the past year was deemed to be a tough one with numerous terrorist attacks around the world, majority of all the respondents are happy.

Third Happiest Country

Presidential spokesperson Harry Roque says that the country’s ranking didn’t surprise him. In a statement to Inquirer, Roque said that Filipinos are known to be happy, resilient people who manage to smile amid difficulties. Hence, it’s not much a surprise to him that the Philippines ranked 3rd in the global happiness index.

The Filipino people’s inborn nature of hospitality is one of the major characteristics that attract foreigners besides its beautiful beaches and scenery. Digital nomads is sure to have an easy time settling in with the help of its friendly locals. In addition to this, plenty of coworking spaces can now be found scattered among the islands. These shared offices is home to several passionate resident professionals always ready to welcome new members with open arms – another crucial factor that captivated the hearts of remote workers.

Freelancers and entrepreneurs fell in love with the country’s happy nature for it helps them overcome loneliness that is often felt by independent workers. According to a 2010 YouGov poll, a vast majority of homeworkers suffer loneliness and isolation as they don’t have the presence and support of colleagues and workmates.

Recently, an alarming increase of the number of affected workers have been observed, resulting to psychologists and scholars highlighting the potential danger it possess. A study from the University of North Carolina reports that loneliness can elevate an individual’s risk of heart disease, stroke as well as cancer – making it as menacing to your health as the lack of physical activity. Majority of us have undermined loneliness and isolation for years, unaware of how treacherous it could actually be.

Experts says that in order to alleviate this, collaborating with other fellow professionals is suggested rather than isolating oneself. By doing so, it gives them the opportunity to have a helping hand in terms of tasks and even someone to confide during bleak days.

Nowadays it’s become one of the most contributing factors as to why the coworking movement continues to rapidly grow. The Philippines’ contagious happiness and relentless hospitality have made it even a more desirable country to cowork in.

Want to catch a dose of the happy virus? Talk to us today on how to find the perfect spot in the third happiest country in the word!

Millennials are Shaping Today’s Office Design Trends

Millennials are Shaping Today's Office Design Trends

The rumors seem to be true, the traditional workplace is slowly fading – making way for unconventional spaces such as coworking spaces and serviced offices.

The emerging trends and today’s technology seemed to be the reason why more and more organizations are turning their backs against traditional offices. Experts have stated several studies that highlight the deterioration of conventional offices due to the pressure of rent escalations and the fluctuating office space density per worker.

There’s also a rising demand for balance between work and life coming from today’s workforce. A survey conducted among more than 2,000 adults during the year 2015 have reported that 38% of employees missed live events because of a bad work-life balance.

Amongst all the aforementioned factors, there is one major reason that drives and pushes workspaces to innovation – the Millennials.

The Millennial Generation

By the year 2020, Millennials would take up to one third of the global labor force and by the year 2025, 75% of the global labor force will come from this generation.

Born from between 1980 and 2000, the Millennials are arguably the most tech savvy generation in history and though highly educated, they face debt and global competition for the best jobs. They entered the market with fast-changing business cycles and increasing demand for new skill.

Despite of this, a survey conducted by Manpower Group have said that two-thirds of their participants are optimistic about their immediate job prospect. And though they are being shaped by the world of labor, they are redefining the employer-employee relationship. Moreover, they have made a big impact to today’s traditional workplace and office design trends.

Trends Driven By Millennials

Over the past year, we saw several companies take quite the unconventional path in terms of office space. The world marveled at the flexibility and creativity coworking spaces brought to the world with its alternative work areas and synergistic layout. These communal areas allow employees to choose where and when they work, a variety of desks and workspaces are made readily available so that they have the freedom to choose what suits them best.

More and more businesses are adapting designs such as dynamic spaces and homestyle comfort design to cater both the needs of its operations and their employees.

Majority of the demand for unconventional work areas were driven by the Millennials’ knack for atypical offices. They favor flexible furniture over mundane cubicles for it allows them to collaborate more with their colleagues. Moreover, they find flexible work arrangements to be more likely conducive to productivity, innovation and engagement. Experts’ call this as ‘work casual’ integrated into the physical designs of offices.

Though constantly undergoing advancements, Millennials know that the technology is here to stay. Hence, designers and architects are incorporating technology into modern office furniture such as docking stations, cable management systems and easy to use power points.

With today’s technology and the increasing demand for a healthier environment, work is changing. It always had and always will, yet in the end, each and every one of us – no matter what generation – simply want to work in a space that somehow reflects our personality and allows us to be more productive.

To Millennials, there are other far more important things than just the paycheck. Hence, they are demanding for a flexible and well-appointed workplace.

Think your office already has what it takes to attract Millennials? If not, we’ll show you the perfect workspace for the young generation!

Importance of Successfully Nurturing Culture in the Workplace

The Importance of Nurturing Culture in the Workplace

The word “culture” have been thrown around aimlessly over the past decade. It was Merriam Webster’s most popular word during the year 2015. All the while, companies use this buzzword to attract more talent and to appeal as humanly as possible to its customers. They talk about their space and the cool amenities they have; how these ping pong tables, brightly colored walls and stylish furniture highlight the culture of their company. And with numerous coworking spaces claiming the same thing again and again, the distinction of culture from one company to another gets blurry.

But what is culture anyway? Is it working in a well-lit room with walls covered with inspirational quotes?

Defining Culture

Culture is not the quirky features these communal areas have. Yet at the same time, it is. Defining it can be quite difficult, it’s somewhat an indefinite word. There are those who define it as “what happens when nobody is looking” and there are those who see it as a multisensory experience. Successfully nurturing culture involves complex set of behaviors, values, systems and rituals that define an organization. It can be seen through a team’s enthusiasm, behavior and their workplace itself. The culture of an organization is what sets them apart from other companies and plays a significant role in the overall success of their business.

Why It’s Important

A 2010 survey conducted by Time magazine have said that employee satisfaction boosts productivity and creativity. The study also reported that engaged and satisfied members of a team drive innovation and success. In addition to this, several research have said that overall happiness and satisfaction of a person is greatly affected by the culture embedded in their respective workplaces. The stronger the culture, the happier and more productive people become, which in return, contributes to the identity and value of your organization. And as the global economy grows more competitive over time, understanding how a company can improve their employee experience in order to successfully attract and retain talented employees is now a top priority.

Nurturing Culture

Well-known enterprises like Google, Facebook, Twitter and Zappos have remained strong in nurturing culture within their teams. Each of the aforementioned company offer perks and benefits that may be similar to one another but are different on their own. And as recent years have passed, more and more companies have followed suite.

Some encourage individualism and team work. They embrace the diversity that everyone brings to the table with their ideas and approaches in solving problems. Executives believe that bringing a person’s “whole self” to work can inspire creativity and can help shape innovation in the company. It’s also important to foster communication among the members of your team, this gives lee collaborations and discussions the leeway to flow freely within your workspace. In addition to this, it helps create a kind of healthy competition that builds goals and a support system.

With so many kinds of culture going around, it’s important to remember that the perfect culture does not exist in one single rubric. Each of them work differently from one another but in order to create one that would help you in the future, a strong and consistent set of values is needed.

The Art of Workplace Communication is The Language of Leadership

The Art of Workplace Communication is The Language of Leadership

American author and presidential speechwriter James Humes once said that the art of communication is the language of leadership. And though certain leadership characteristics are inherent traits, effective communication is a learned skill.

For an organization to be successful, good communication practices are needed. It is the foundation of every aspect of the business. Whether it’s a large scale company inside private offices or startups in coworking spaces – no matter the size, without it, the basic functions of the management such as planning, organizing, motivation and controlling will not go smoothly.

Miscommunication is an error most of us are already familiar with. Even in our daily lives, we tend to miscommunicate with one another. From the errors between the sender and receiver, to the ambivalent language used to words that has multiple meanings and connotations; a lot could go wrong in a simple conversation between two people.

These drawbacks, though simple, can majorly affect business operations. Poor communication can hit both customers and suppliers. Staff morale can go down when relevant information aren’t relied timely. It can increase absenteeism by impacting motivation and can escalate levels of stress.

According to a survey conducted among 1,400 corporate executives and employees, eighty-six percent of the respondents have said that the lack of collaboration or ineffective communication contributes to workplace failures. In addition to this, the aforementioned study also discusses how common these issues are to various industry sectors. Its authors says that these miscommunications can slow down projects, productivity and has the ability to ultimately impact both client and employee relation.

Data from other reports have showcased how costly poor communication can be. Over an estimated $37 billion are spent on employee misunderstandings regarding company policies and business processes are in both the US and UK and companies lost a cumulative cost of $26,041 per worker per year to productivity losses resulting from communication barriers.

Why You Should Communicate

Conversely, the abovementioned report stated statistics demonstrating the positive impact of good workplace communication.

Companies who practice highly effective communication among their leaders receive 47% higher total returns to shareholders over the past five years compared to those who have least effective communicators. In addition to this, American electronics provider, Best Buy found out that high employee engagement scores result to better store performance – for every percentage point it raised employee engagement, there was a $100,000 increase in the operating income of their individual stores annually.

Improved workplace communication has the ability to change the game for your business. Several studies have said that this can deliberately increase a worker’s productivity.  Effective work group communication can lead to significant improvement in the overall performance of a company. Moreover, experts have found a strong link between organizations observing effective communication and the productivity ratings of their employees.

It increases employee job satisfaction by empowering the workforce with upward communication – information flows upward and would usually entail feedback. The more employers are able to listen to their employees, the better. Job satisfaction can also decrease rates of absenteeism and turnover.

Improving Workplace Communication

There are several ways businesses across various industries can improve the communication within their workplace.

Assessing the current communication utilized can give you an idea on the areas that needs to be improved. For example, your team is struggling to keep up with conversations through email. Why not try social intranet solutions and collaboration tools. Listing down your workplace communication methods can give you a clear idea on what to do next.

Internal communication is essential so it’s only apt to check in with your employees regularly. You can set meetings with them to discuss their thoughts on a project and task. By doing this, you are somehow implementing an open door policy between you and your employees – they are likely to feel more comfortable to bring matters to your attention.

Startups and teams in coworking spaces can take advantage of the open plan layout to improve their communication. Unlike in traditional workplaces, members of the team can easily approach their superiors to discuss tasks and project updates with them. Readily available communal areas can set a relaxed vibe during discussions.

The group’s internal communication can be strengthened by attending weekly happy hours or team-building events. In addition to this, each member can improve their communication skills by interacting with other members within the vicinity.

As per James Humes, leadership’s language is the art of communication. It is a skill that can be learned and improved throughout one’s life time – just like swimming and biking.

Hone your skill and communicate with us today!

The Makings of a Healthy Office

The Makings of a Healthy Office

A lot has been said about the importance of a workplace that cares for the well-being and health of its employees. Moreover, there’s an increasing number of overworked employees from today’s workforce, each one demanding for a better working environment and a healthy office.

Several reports from last year have said that workplace burnout have reached epidemic proportions. On a survey conducted among 614 US human resource professionals, 95% of HR leaders said that burnout is ruining workplace retention. When asked on the main contributors to burnout, respondents said that unfair compensation (41 percent), unreasonable workload (32 percent) and too much overtime (32 percent) ranked the highest.

The millennial generation have also made it clear that they want companies to be more attentive of their health. Experts have said that companies need to develop workplace wellness programs in order to attract more talents from the younger generation.

Due to the complexity of workplace culture and company policies, it became very hard for one to know whether or not his/her workplace is a healthy office.

HR.BLR defined workplace wellness as workplace health promotion activity or organizational policy in support of healthy behavior in the workplace and improve health of the employees. Companies can either incorporate medical screenings, on-site fitness programs or allot time for exercise sessions.

Dr. Carmella Sebastian of the WELCOA (Wellness Council of America) says that though it’s hard to quantify, a company’s investment on the well-being of its workforce can increase their morale, loyalty and engagement – all of which are good for both parties. She also adds that as the generation of Millennials start pouring in to talent pools, proactively engaging them is deemed to be a smart move.

But before anything else, there are certain things a company should take into consideration in developing its very own workplace wellness program.

Making It Healthier

Before implementing any changes or new regulations, it is only right to assess what you’re up against.

Taking into consideration that healthcare and associated costs can differ from company to company and from one industry to another, organizations need to know their population. Among your employees, how many of them are active smokers? And who among them are desk-bound?

Assessing the health of your employees through medical examinations can give your real time information on your population. In addition to this, it’s also important to know what activities and health topics they will be interested in. Create surveys and analyze what they would like to in terms of improving their health.

After gathering all the data needed to get a picture of what your company’s wellness is like, challenges will arise. For example, majority of your workforce are chronic smokers and the rate of bronchitis as well as lung cancer within your organization have gone above average.

Go for the low-hanging fruit and start turning your organization into a smoke free enterprise. Start executing policies that prohibits smoking in front of the building or anywhere near its proximity. By doing this, you are decreasing your workforce’s smoking rate by 6 percent and can result to people quitting.

Dr. Carmella Sebastian says that companies need to win their employees over and make it known that their health and overall well-being matters to the whole organization. Incentivize their efforts for participating and make them see that it matters to the company that they take good care of themselves.

And as your program flows through, celebrate your successes. Share with them the setbacks and challenges they conquered and the goal they have reached. Through this, you are increasing their morale.

A Healthy Office

Private companies aren’t the only one’s taking care of the health of today’s workforce. Serviced offices like call center seat leasing, private offices, and outsourcing spaces are taking into consideration the impact the workplace has on a person’s wellness. From spearheading events such as health fairs to designing their facilities to be healthier – installing bright lighting and ergonomic chairs and desks – providers are making sure that their members’ health are prioritized.

The discussion is yet to be over and there’s still more to cover. Day by day, our idea on how we work are changing and though these changes are deemed unorthodox, all of them are necessary for us to be better in our respective fields.

Change for the better and see what a healthy office looks like.

How Office Structure and Design Affects Workplace Innovation

How Office Structure and Design Affects Workplace Innovation

According to recent studies, an average person would usually spend 22.4% of their lives working. Considering that the average working week falls around 40 hours, that equates 1,960 hours per year once the holidays are deducted and assuming that they start their career at the age of 21 and retires once they hit 65, that’s a span of 44 working years. Using the same 409-hour working week, the final number is 91,250 hours.

And when someone – or something – spends 91, 250 hours inside an office or a workspace, he or she is bound to be affected by the environment present within its walls. The design of the space matters for it has the power to influence individuals engaged in the surroundings – be it indirectly contributing a new insight or forming extremities.

And with the majority of today’s working demographic devoting their efforts in competing with one another, each and every one of the players are on the hunt for ways to leverage innovation in their respective teams. One practical way of reaching office design goals is by being thoroughly understanding of how work space designs matter.

Understanding The Importance of Innovation

Well-established architects around the world have said that innovative spaces should be able to strengthen interactions, communication,  as well as collaborations. Its design and structure should be open, transparent and contextually responsive. There is a growing understanding amongst the majority that breakthroughs are usually the result of a greater collective working on formulating innovations. People need people – together, talented individuals create greater possibilities of achieving brilliant solutions.

Acclaimed author and expert John Seely Brown says that organizations who are constantly spearheading innovations don’t just possess visionary leadership and organizational commitment to creating new ideas, they are also supported by a place that underpin innovation. And with workspaces acting as the stage for overall work experience, it needs to be able to be effective on all fronts – from supporting its operations with the appropriate technology and tools down to positively influencing its culture.

The existing symbiotic relationship amongst the said components can create a multi-dimensional aid to successful innovations if integrated seamlessly. When done right, offices can both inspire and facilitate breakthroughs.

The Makings of An Innovative Space

The presence of co-working spaces, incubators and other innovation centers is proof that there is a growing need for offices that cradle the process of revolution. And though each kind carries a significant distinction that varies them form one another, there is a recognizable similarity in them – purpose and function.

Overriding aesthetics, architects and several designers have come back to the core of designs strengthening the “humanness” of the office. Gone are the flashy furnishings putting less emphasis on style and focusing its efforts on what the members needs – as a team and as individuals.

The well-known movement of coworking spaces prides itself in opening new ways of communication and sharing. Offering members a wide range of spaces for several unique activities in one place, providers have collaborated with those who will potentially use them. They have elevated their needs and ambitions – elevating employees and guests.

As the rest of the world continue to empower innovation as a new way to support emerging markets and create more jobs, the importance of innovative spaces will continue to rise. These versatile offices and its dynamic environment now serve as key to sustainable business growth.

Gain access to a wolrd-class contemporary serviced offices and welcome breakthroughs into your doors.

Branding Matters: Why Workplace Branding is Important to your Culture

Branding Matters: Why Workplace Branding is Important to Your Culture

We’ve heard it all before; branding matters – and it’s not just in terms of selling your products. Highlighting the unique points of your very own brand through your office creates a brand new experience for both of your clients and employees.

A well curated workplace branding infuses an office with a much deeper meaning, gives out a warm welcome to visitors and increases employee engagement, commitment and productivity. Though despite of this, several organizations remain to settle to adding the newest logo in the lobby wall.

Executive Vice President of JLL’s brand experience team, Big Red Rooster, Aaron Spiess says that it’s been a common knowledge among retailers that great branding plays a big role in sparking a shopper’s interest and loyalty for it gives them a better grasp of the identity of an organization. Forward thinking companies are applying the same principle to their respective headquarters, seeing that potential customers aren’t the only ones affected by compelling branding of a physical environment – thoughtfully designed workplaces also have the capability to excite and engage employees.

Effective Workplace Branding

The reality is this, even those with the best branding are often not thoroughly understood by its own members. A recent Gallup poll supported this claim by stating that only 41 percent of employees actually know what differentiates their brand amongst its competitors. And 24 percent vaguely knew what their company stood for.

Speiss adds that too many workers are disconnected from the brands they actually represent. Having a physical location that allows teams to experience it first-hand can help alleviate this issue.

And this is not just to have better brand ambassadors. Professionals who are immersed in an environment that is unique to their employers, they perceive a deeper sense of pride in being part of the team. But this isn’t the norm despite of having a demand for better engagement from their workplace. The aforementioned factor is becoming a valuable consideration among job-seeking Millennials who aren’t just looking for modern offices – they are seeking for a place that’s unique and meaningful.

First Impressions and Beyond

A great looking lobby is just the start of having an effective brand experience. It should be carried throughout the workplace through appropriate color palette, graphics as well as the layout. Designers can bring life to corporate culture from the lobby down to the huddle spaces in the back.

But before even jumping to interior decorations, startups who are about to acquire their very first office should be formulating their branding before choosing a space to lease. If taken into consideration upon site selection, you can now visualize the perfect workplace for your team.

One would assume that only established companies who fully own their offices are the only ones who can actually do this. But in reality, startups and even freelance professionals can choose workspaces that matches their branding. All it takes is to search for the perfect coworking space that echoes what you and your business stand for. From the colors, the workstations down to its community, these budding entrepreneurs can easily choose from the wide variety of providers in the market. Startups can settle for a private office and customize it the way they want to while freelancers can choose from several work areas that best fit them.

Slowly but surely, organizations around the world are now understanding the value of branding in their workspaces. Soon enough, organizations and designers will work together to craft an experience with meaning and purpose.

Create an immersive brand experience with our private offices and set up a date with us today!

Coworking Spaces Fostered the New Ideology of Community

Coworking Spaces Fostered the New Ideology of Community

When the seemingly taboo movement of coworking spaces rose to popularity, it carried not just claims of infrastructure and financial aid to startups and freelancers alike, but as well as several intangible claims that elicited curiosity among the members of today’s workforce.

Aside from fully furnished workstations and stable internet topped off with recreational areas such as pool tables, game rooms, and karaoke rooms, these shared offices offer one immeasurable component that is non-existent in traditional workspaces; community.

And though it had several naysayers saying that the increased productivity and so-called collaborative community are just false promises, providers have proven them wrong and they have several proofs that can support the truth of the claims.

The Death of Community Traditions

The movement itself carries a culture far from what most of the labor force grew up with. Upon introduction, these ideologies caused numbers of talent to reconsider and rethink their beliefs and what matters. Gone are the days when young professionals sought the security established company provided. A large-scale shift of mindset has took over the past few years that resulted to the death of several corporate traditions.

But new perspectives are not the only culprits behind the casualties, the newest demographic present in today’s talent pool and modern technology both have made significant contribution to the downfall of traditions. The new generation of employees aim to be in a workplace that allows them not to just work, but can also help them interact and learn while the latest advancements in technology has allowed people to work almost anywhere in the world.

As a result, coworking spaces thrived by giving the people what they needed in today’s highly-competitive and demanding market.

The Theory of ‘Swarms’ and Cross-Cultural Understanding

Antis of the movement claimed that the open layout is a recipe for disaster. With so much going on in the background, distraction is evident. But data from recent studies says otherwise. Deskmag, distributor of the largest annual coworking survey, said that 62% of respondents reported a significant improvement in their standard work upon joining. Moreover, a majority of the members present within these shared offices took were attracted by the community they offer.

The diverse network and large scale possibilities of collaborating with like-minded individuals are things that several freelancers and startups wanted to get a hold of in the hopes of retaining sustainable growth. Later on, even large corporations and tech conglomerates wanted some of this magic too.

Private organizations have tried incorporating these open-space layouts but were unsuccessful. It seemed like creating a collaborative culture needs more than just new ways of communication. So how did coworking spaces did it?

Though each provider is distinct from one another, they each shared one mission: to provide service to an interdisciplinary audience. They are purveyors of a shared culture fostered through knowledge-building events as well as communal eating and drinking. That though having face-to-face interaction synchronous to that of its online counterpart is vital, managing and maintaining a culture through several rituals remain to be important.

Experts have also discussed the benefits of ‘swarms’ of talented individuals present within these shared offices. A large number of literature has been produced emphasizing the positive results of ‘swarms’ of interdisciplinary professionas sharing a common goal. One classic example is the collaboration between scientists and mathematicians who lead the crew of Apollo 13 home. Experts said that this is a natural behavior amongst human beings. This component alone has helped them work together for growth. For a company to continuously thrive, they must have a adaptive culture – one that accepts change and embraces agile working and evolution.

This appropriate blend of networking and interaction within the coworking community allowed them to continuously thrive.

And though the movement itself is flawed, we have to admit that its pioneers have garnered a through understanding of how to create and manage a culture made up of different minds.

Ease yourself into the new traditions and talk to us today about joining a coworking space!