The Magic Behind Pixar and its Collective Creativity

The Magic Behind Pixar and its Collective Creativity

We stood by Woody and his friends as Andy grew. We helped Marlin and Dory swim to Sydney in search of Nemo, only to help them again – Marlin and Nemo, in this case – as they looked for Dory. We had our hearts broken as we witnessed Sully and Mike say goodbye to their little human, Boo.

For most of our childhood, Pixar told us stories about friendship and family. They taught us the power of pure imagination. Their technological breakthrough in computer animation and art in general made our younger years even more special.

Contrary to popular belief, their success did not come from a single idea but is rather the result of fresh ideas put together by a group of talented individuals and their collective creativity. Co-founder, Ed Catmull, discussed the workplace culture of Pixar in an article published last September 2008 in Harvard Business Review.

Collective Creativity

CGI making of 2015 Pixar animation movie Inside Out.

Catmull believes that most people have the wrong idea when it comes to creativity. He says that they oftentimes believe that it is a solo act when in fact, creativity comes from ideas that a number of people put together. To him, finding talented people isn’t the problem; it’s actually finding great ideas.

With an industry that demands new and fresh content, originality is valued. Several movie businesses choose to reproduce the success of other movies, tweaking specific details to make their own rehashed materials, instead of creating new concepts. He says that the natural instinct of executives to minimize risks hinders unique ideas from coming to life – a trait he and the rest of the company inherently avoids.

He adds that their success wasn’t pure luck, it was the result of their undaunted behavior towards failure and their ability to manage recovery from such defeat. He also discussed the importance of community, further explaining that creating an environment that fosters trusting relationship among talented people and releases everyone’s collective creativity engenders a vibrant community within the workplace.

Taking Risks

Pixar’s philosophy is that they look for talented people, bet on the ideas they generate, give them freedom, as well as provide an environment that encourages honest feedback. Catmull shares that they setup teams to generate ideas that has potential to become great films and assess whether the relationship among them is healthy, as well as whether they are making progress or not. And whenever issues arise, they provide every possible support they can give without compromising their authority. Moreover, Pixar takes pride in the community they’ve created. The people from all levels of their studio support one another. They openly help each other to ensure high quality output. “It’s one for all, all for one” for him and the rest of the company.

Making Magic

Check out Pixar’s animation process guide here.

Catmull shares that Walt Disney believed in the ability of companies who invest in reinvention and the combination of technology and art to create magic. Chief Creative Officer John Lasseter even coined the saying “Technology inspires art and art challenges the technology” – a way of life that Pixar has established and continues to reinforce by giving everyone the liberty to communicate with anyone and developing a workplace environment wherein everyone is safe to express their ideas.

Ed and the rest of his team nurtured a culture that encourages learning, growth, creative freedom and innovation, all of which reinforced a more humanized way of working and supported collective creativity. The norm that Pixar have established inspired millions of executives to move towards a new workplace environment that can greatly benefit both companies and employees by adhering to certain principles or by revamping their physical offices. Employees themselves have invested in the said culture by trying out coworking spaces or shared office spaces.

The approaches Ed strengthened changed the way Pixar made animated films and gave more depth to workspace culture – spreading their magic to the world.

12 replies
  1. merlin forney
    merlin forney says:

    I love your blog.. very nice colors & theme. Did you
    make this website yourself or did you hire someone to do
    it for you? Pls. answer back as I’m looking to create my own blog and would like to know.

  2. Aidan Hale
    Aidan Hale says:

    Woah! I’m really enjoyig the template/theme of this blog.
    It’s simple, yet effective. A lot of times it’s tough to get that “perfect balance”
    between superb usability and visual appearance.
    I must say you’ve done a great job with this. Additionally, the blog loads
    super fast for me on Opera. Superb Blog!

  3. Johny Jackson
    Johny Jackson says:

    Heya i’m for the primary time here. I found this board and I find It truly helpful and it helped me out
    a lot. I’m hoping to provide something back and aid others such as you aided me.

  4. Townsend
    Townsend says:

    I simply want to mention I am newbie to blogging and absolutely enjoyed this website. More than likely I’m planning to bookmark your blog . You definitely come with outstanding stories. Thanks a lot for sharing your website page.

  5. Deidre Hungerford
    Deidre Hungerford says:

    I am really impressed with your writing talents and also with the layout for your blog. Is this a paid topic or did you customize it yourself?
    Either way keep up the nice quality writing, it is rare to look a great blog like this one today..

  6. Dante Breidenbach
    Dante Breidenbach says:

    I just got done eating a platter of spaghetti before visiting your site. It sure makes the full feeling all that much better.


Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published.

five + sixteen =