Aspiring marketers from different schools and universities have gathered together in Sales Rain’s Mandaluyong site last March 2, to participate in the prestigious interscholastic competition; Marketing Genius 6.
The Polytechnic University of the Philippines’ Junior Marketing Executives once again organized the yearly intercollegiate Marketing Genius contest, which is now on its sixth year. This year’s theme was inspired by the six Infinity Stones originating from the well-acclaimed Marvel movie; Avengers: Infinity War. The competition proper was divided into two major phases, the quiz bee portion and the case study presentation portion, with the quiz bee consisting of four levels entitled after four of the mentioned Infinity Stones.
The participating groups were composed of students representing the following institutions; Assumption College San Lorenzo, Batangas State University, Colegio de San Lorenzo, National College of Business and Arts – Fairview, New Era University, Pamantasang Lungsod ng Maynila, Pamantasang Lungsod ng Muntinlupa, Polytechnic University of the Philippines Manila, Polytechnic University of the Philippines Quezon City, Polytechnic University of the Philippines Sta. Rosa, and Polytechnic University of the Philippines Taguig.
Once the quiz bee has ended, each group were given ample time to present the case study they’ve prepared for Gardenia Philippines, one of their official sponsor. The two judges, one representative of Gardenia Philippines and one Marketing professor from the Polytechnic University of the Philippines, were also able to ask the presenters questions regarding each case study for assessment.
After much deliberation, 3 groups were awarded Third Place, Second Place, and First Place, consecutively; PUP Quezon City, PUP Sta. Rosa and PUP Manila. Representatives of PUP Manila garnered the following special awards; Best in Digital Content, Best in Radio Advertisement, and Best in Print Material. Students of PUP Quezon City also received an award for Best in TV Commercial.
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You can find them online at www.salesrain.com.