We’ve heard it all before; branding matters – and it’s not just in terms of selling your products. Highlighting the unique points of your very own brand through your office creates a brand new experience for both of your clients and employees.

A well curated workplace branding infuses an office with a much deeper meaning, gives out a warm welcome to visitors and increases employee engagement, commitment and productivity. Though despite of this, several organizations remain to settle to adding the newest logo in the lobby wall.

Executive Vice President of JLL’s brand experience team, Big Red Rooster, Aaron Spiess says that it’s been a common knowledge among retailers that great branding plays a big role in sparking a shopper’s interest and loyalty for it gives them a better grasp of the identity of an organization. Forward thinking companies are applying the same principle to their respective headquarters, seeing that potential customers aren’t the only ones affected by compelling branding of a physical environment – thoughtfully designed workplaces also have the capability to excite and engage employees.

The reality is this, even those with the best branding are often not thoroughly understood by its own members. A recent Gallup poll supported this claim by stating that only 41 percent of employees actually know what differentiates their brand amongst its competitors. And 24 percent vaguely knew what their company stood for.

Speiss adds that too many workers are disconnected from the brands they actually represent. Having a physical location that allows teams to experience it first-hand can help alleviate this issue.

And this is not just to have better brand ambassadors. Professionals who are immersed in an environment that is unique to their employers, they perceive a deeper sense of pride in being part of the team. But this isn’t the norm despite of having a demand for better engagement from their workplace. The aforementioned factor is becoming a valuable consideration among job-seeking Millennials who aren’t just looking for modern offices – they are seeking for a place that’s unique and meaningful.

A great looking lobby is just the start of having an effective brand experience. It should be carried throughout the workplace through appropriate color palette, graphics as well as the layout. Designers can bring life to corporate culture from the lobby down to the huddle spaces in the back.

But before even jumping to interior decorations, startups who are about to acquire their very first office should be formulating their branding before choosing a space to lease. If taken into consideration upon site selection, you can now visualize the perfect workplace for your team.

One would assume that only established companies who fully own their offices are the only ones who can actually do this. But in reality, startups and even freelance professionals can choose workspaces that matches their branding. All it takes is to search for the perfect coworking space that echoes what you and your business stand for. From the colors, the workstations down to its community, these budding entrepreneurs can easily choose from the wide variety of providers in the market. Startups can settle for a private office and customize it the way they want to while freelancers can choose from several work areas that best fit them.

Slowly but surely, organizations around the world are now understanding the value of branding in their workspaces. Soon enough, organizations and designers will work together to craft an experience with meaning and purpose.

Create an immersive brand experience with our private offices and set up a date with us today!

Since its success, coworking has expanded its reach from solo entrepreneurs, home-based entrepreneurs and startups, they now accommodate established and big companies – large teams or departments and other individual employees with flexible work hours.

The movement caught the affinity of today’s young professionals with its affordable offices, aesthetically pleasing work areas and great environment. The greater audience of the industry lauded it for the benefits and immeasurable opportunities it provides. Hence, it didn’t come as a surprise when established companies and even conglomerates were observed to be coming in and out of different shared offices.

Since then, it’s been observed as a rising trend among big companies and industry players as influential enterprises and Fortune 500 enterprises move their employees and teams to local coworking spaces. Partnerships between organizations and providers have been established over the last few years causing a large disruption in the real estate industry.

One prominent explanation behind the aforementioned sudden liking is the large pool of talent and ideas nestled in these shared offices. Tech giants and large corporations want to become part of its diverse growing community of innovators in hopes of gaining new perspective that they wouldn’t usually find in the premises of a corporate environment. Moreover, it gives them a better advantage against their competitors as they keep a close ear to any technological advancement or trend that cause potential threat in the industry and allows them to attract top talent and closely monitor any potential target acquisitions.

Though it’s rapidly becoming a common scenario, much is still left to be learned on how leading organizations can make the most of these shared offices. Transitioning to flexible working doesn’t have to be as hard as one would imagine, here are a few steps to ease your move.

The first and most important would be finding a space that fits an organization’s current culture. It’s important for prospect members to establish an open communication with the providers on what will fit for them – the space, its people and its vibe. Creating a discussion on what would work best for both parties is needed.

And since coworking managements will now be dealing with a much larger group of people, its only apt to come up with a brand new and much more flexible agreement for a new kind of lease. Take into consideration that some big companies and other prospective clients would be used to long term leases that could entail other extras such as concessions and more.

Security concerns are detrimental factors in the deliberation. Will they be needing any additional security needs? Can their equipment and other sensitive documents be safe in your private offices?

Once all important details and other technicalities are discussed, introduce the new team or individuals to the rest of the community. The connections and fortunate happenstances that could be made between members are one of the highlights as to why they have decided to join in.

By doing so, you can help freelancers to get gigs and corporations to get new people.

On a normal basis, large gatherings and conferences are usually held in meeting rooms within high-end hotel rooms but in the presence of serviced offices, this tradition is slowly being disrupted.

Other than being a coworking space’s most profitable asset, they also represent a large opportunity for growth, industry experts say. Shared workplaces with rooms that can accommodate groups of 20-40 people can host corporate training meetings, according to Alliance Network’s chairman and founder, Frank Cottle

Providers are missing out on a great opportunity sitting right in front of themselves. By offering a cost efficient and much more appropriate alternative to hotel meetings, they are benefitting from the growing corporate mandate of innovation and sustained education.

The increasing frequency of trainings and meeting plays a significant role in the thriving need for conference venues and event spaces. As the accelerating competition in the industry calls for continuous teaching and learning, it opened up a new untapped market for serviced offices.

Though seen as an important feature in an enterprise’s headquarters, large meeting rooms are one of the most expensive amenities to build and maintain. To make matters worse, they are also the least utilized. Corporations want to clear themselves of the burden of these big rooms since they are used at least once a month only. And with its usage averaging from once a quarter or twice a year, it makes sense that a majority of businesses simply want to settle with outsourcing the aforementioned space.

Presenting a new contingency for flexible workplaces.

According to experts, meeting rooms are actually the most profitable rooms in a coworking space or serviced office. Its revenue can be up to three times per square foot of a permanent workplace. Hence, it’s worthwhile for operators to offer their conference rooms to large groups.

More than just providing additional earnings, having medium sized meeting rooms improves space utilization. The average occupancy rate of these functions in coworking spaces are 35 to 40% — with ample room for growth.

Using location, features and other additional amenities as its leverage, coworking as well as other serviced offices carry the versatility to serve the aforementioned marketplace. Providers offer numerous advantages compared to hotels in terms of meeting rooms

Cited as a major contributor to worker productivity and satisfaction, modern day offices are curated to incorporate natural daylight into the environment and since hotels are traditionally designed to maximize sunlight in bedrooms, conference halls are often found in poorly lit locations such as the basement.

Shared offices and other business centers create a very different experience for both the enterprise who booked the space and those who are attending compared to hotels. Operators may have dedicated customer service representatives overseeing the venues unlike the former whose focus is on renting rooms and large-scale catered events.

Reservation is made much easier in coworking spaces due to its cost-efficient fixed costs. These flexible workspaces are agile enough to accommodate small to large groups of people in an economical fashion. Moreover, unlike hotels that require large minimums, shared offices is able to host events in smaller numbers – saving you from expensive overhead costs.

Today’s workers and employers have focused the majority of their energy in enhancing their productivity. Several articles and blog sites have discussed “productivity hacks” while some have busted out inspirational Q&A’s with top CEOs and entrepreneurs on how they stay efficient.

There’s even apps that guide you through “focused” meditation. But there are limits to what it can do in a place that is chaotic in itself.  As a result, designers have utilized the role of smart offices by using employee data to create work environments that enhance productivity.

JLL’s Workplace Strategy Practice Managing Director, Ed Nolan, said that the workplace is supposed be the physical manifestation of an organization’s culture and core values. He adds that by thoroughly understanding the correlation of human experience and real estate, companies can create innovative offices that drive productivity, experience and business value.

Experts suggest that the following five design elements that covers everything from concentration to wellness are exceedingly detrimental in boosting employee productivity.

Facilities that make life easier doesn’t necessarily have to be something as luxurious as a roof top pool. Something as simple as vending machines that carry healthy, energy-boosting snacks can enhance someone’s experience in navigating through their workday. It’s important that organizations make staying in the office more convenient by reducing an employee’s need to go out.

Companies with an older labor force can add onsite medical services, while the younger demographics with kids might appreciate onsite childcare better.

Giving employees access to free healthy food all day can help them stay flexible as they adjust their mealtimes with their workflow accordingly.

The growing global movement of coworking spaces shed light on the advantages of open plan offices. But like the movement itself, the design has its critics – highlighting that the setup has no room for focused work.

In order for a company – or serviced office provider – to cater to the different needs of each professional, it’s important to carry a variation of workspaces. There should be enough room for team activities, casual lounges that cultivate collaborations as well as acoustical areas perfect for concentration.

The architecture of an office building directly affects its cognitive functioning. Several studies have said that enhanced employee productivity, engagement and satisfaction is only a few of the benefits brought by big windows that allow natural in. Its infrastructure plays a clear role as well. Poor air quality can spread flu and colds.

Noise isn’t just any other disturbance; studies from the World Green Building Council says that it can lead to as much as a sixty-six percent productivity drop. Companies should provide options for improving acoustical focus like private offices and phone so booths so that it can help control conference call conversations with the addition of secured privacy.

Today’s modern tools – with the help of the Internet – has made our office life significantly easier. The more organizations embed technology into their workplace, the more productive their people became.

But execution of effective design elements is the key to a successful collation. If the machine itself isn’t intuitive, employees’ valuable time can be wasted.

Honest workplace designs that reflect employees’ needs and concerns boosts engagement and productivity. Professionals put more value in organizations that genuinely show concern about them.

Learn more about offices that care and talk to us today!

Every one of us hopes to be part of a great company and wants to work in a high performing office environment. We all want to be at our best, to be with colleagues that doesn’t just challenge us but also help us grow while doing work that’s both financially rewarding and meaningful.

But success is subjective. There’s more than one kind of triumphant organization and more than one type of productive workplaces. What matters most at work is that the values that drive your employers are aligned with the values that motivate you. That the culture that defines the life within the company matches your personal style and that the people whom you work with pushes you to think, grow, and can even make you laugh.

Regardless of the industry or career path we’re taking, each one of us should reflect on the kind of environment that works best for us. Do we thrive on the adrenaline rush of competition, or do we prefer a more collaborative nature? Are we craving for individualistic achievements and personal recognition or do we celebrate collective success? Can we sacrifice our emotional and psychological well-being for financial rewards, or is doing something meaningful more important for us?

Harvard Business Review’s Bill Taylor tested out some of the world’s most creative, lively, and productive offices from varying fields. In his journey, he identified four types of workplaces and have come up with sixteen that can help professionals figure out what works best for them.

Granted there’s no right or wrong answers to these questions; there’s really no perfect place or environment for anyone. But it could help people find the best platform for them to do great work in.

This kind of workplace is one that radiates an all-for-one, one-for-all spirit that’s founded by trust, teamwork, and peer-to-peer loyalty. Of course, clients matter but this kind of office elevates the needs of their employees more. Their formula for success starts and ends with what’s right for their people.

These are the kinds of organizations who are made up of competitive professionals whose basis of success comes from their personal goals. The ideology is sink-or-swim. And though it seems like quite a rough environment, it works for some organizations such as investment banks and hedge funds as well as law firms and tech titans. In workplaces such as this, individual achievements are what keeps the company afloat.

In this kind of environment, workers worry less about their respective happiness or individual success and focus more on the collective impact they create. These workspaces carry a certain modest quality within them – a willingness to make sacrifices and go to extraordinary lengths to keep their promises to both their customers and partners. With a “mission first” spirit, their team does whatever it takes to get the job done. One good example of this is the United Services Automobile Association, the successful financial services exclusively serving both active and retired military members and their families. The organization has become a passion brand, known for its marvelous service, because their employees identify positively with soldiers and their families – putting their interests above their own. More than just another business, USAA stands for a cause.

Certain individuals – whether motivated by a sense of mission or a quench for individual achievement – are at their best condition within environments that are easy to navigate, those that have few obstacles standing in between ideas and action, where urgency defines the pace of life.  Entrepreneurship guru Bo Burlingham’s business classic Small Giants: Companies That Choose to Be Great Instead of Big captures the spirit of this kind of workplace perfectly, a space where human scale matters more over massive revenue and big market shares. In an ecosystem where smaller and smaller teams can achieve bigger and greater things, size matters – and small packages can bring great things.

Nothing else compares to doing work that matters, but it also means finding a company, organization, or team with a workplace that’s right for you; and that’s what coworking spaces aim to be.

The growing international movement hopes to give everyone a chance by providing them a wide variety of workspaces that would help them be better professionals and by surrounding them with like-minded colleagues who would bring out the best within themselves. From communal areas that encourage collaboration and help cultivate healthy networks to private offices that guarantee them acoustical focus, coworking spaces is a brilliant modern office that gives you different environments all in one place.

Talk to us today and we’ll help you pick out which is best for you and your team!